Chapter 09 Inside the Global Matcha Shortage
Global matcha demand is booming while Japanese supply shrinks, driving up prices and quality risks for F&B brands.
YUIJEN’s “Stable Supply × Dual-Formula Strategy” guarantees color and flavor consistency—unaffected by crop volatility.
👉Request free samples & custom formulations！→ https://linktr.ee/yuijen
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01 / Why is Matcha in Short Supply？ The Market Reality
1️⃣Per MAFF’s “Outlook on Japanese Tea”:
Japan’s tea farmland shrank ~16% and total output fell ~19% (2004–2019).
Key regions (Shizuoka, Fukuoka) face extreme weather, aging soil, and labor shortages.
⚠️Climate change + crop instability = recurring supply crises.
2️⃣Market CAGR at 7.9%: Demand Far Outstrips Supply
According to Grand View Research’s “2024 Matcha Market Report” and MarketWatch‘s industry report:
📈2023 Market: $4.3B
📈2030 Projected: $7.43B
⚠️Beverage demand grows 10–12% annually, outpacing raw crop growth.
3️⃣Annual Taiwan Demand: 800–1,000 Tons(Estimated)
Taiwan imports 800–1,000 tons of Japanese tea powder yearly (~70% of Japan’s exports to Taiwan).
Late frosts and heavy rain in 2023–2024 drove premium prices up 12–18%.
⚠️Origin supply disruption directly threatens Taiwanese food manufacturers.
📌2019 Japan Export: ~5,108 tons; Taiwan imported 27% (~1,379 tons, #2 global buyer).
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02 / Three Major Pain Points for Brands: Recipe, Color & Cost
Inconsistent raw matcha alters color and aroma, directly ruining final product quality across drinks, desserts, and baked goods.
📌 Pain Point 1: Unstable Color (Grayish/Yellowish)
Ruins visual appeal for drinks, cakes, cookies, and ice cream.
📌 Pain Point 2: Wide Flavor Variations
Seasonal batch discrepancies disrupt fixed recipes.
📌 Pain Point 3: Uncontrollable Costs
Shortages drive up sourcing costs and lead times.
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03 / The Solution: “Matcha Powder × Flavor Powder” Strategy
Pair Matcha (for tea taste) with Matcha Flavor Powder (for color & aroma).
YUIJEN Customizable Flavor:
✅ Custom Colors: Light, dark, or vibrant green—boosts visual appeal by 20–40%.
✅ Custom Aromas: Umami or bold tea notes for drinks, bakery, and desserts.
✅ 10–30% Cost Savings: Cut raw material overhead during shortages.
✅ Guaranteed Supply: Dedicated production lines insulated from crop fluctuations.
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04 / Matcha flavored powder: Fast, Safe & Sustainable
📌1. Flavor Boosting & Base Preservation
Preserves authentic tea taste while guaranteeing stable color and aroma.
📌2. B2B commercial
Seamlessly plug-and-play across factories, beverage chains, premixes, and bakeries.
📌3. Instant Crisis Response
Prevents recipe overhauls to keep new launches and seasonal plans strictly on schedule.
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✨ Supply crises are risks, but also opportunities to upgrade your supply chain
When origin supply fails, a partner with custom formulation capabilities keeps your brand growing！
YUIJEN B2B Services:
✅ Custom Color Matching
✅ Custom Flavor Matching
✅ Dedicated Lines & Stable Long-Term Supply
✅ Turnkey Application Formulas
👉 Contact us for custom matcha alternatives！→ https://linktr.ee/yuijen
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Add.｜No. 99, Dawan E. Rd., Yongkang Dist., Tainan City 710 , Taiwan (R.o.c.)
Tel.｜+886-6 2738336
Email｜sales@yuijen.com
LINE｜@327tylyi
WhatsApp｜+886-963 910652
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